HongDae Station is a popular Korean restaurant chain in Bangkok, known for attracting young local professionals. With a new branch opening soon, they were looking for a creative idea for their feature wall—something that would resonate with their crowd and elevate the restaurant’s vibrant atmosphere.

I suggested collaborating with a local artist who could bring both personality and cultural relevance to the space. That’s how we found Sahred Toy. Also known as Todd, he’s a well-known Thai illustrator and painter based in Bangkok. With over 12 years of experience, he has worked with major global brands including Coca-Cola, BMW, Nescafe, Cartoon Network, Goodyear, and Netflix.

Given the size of the wall, I brought in artists from Mad Arai-D to assist with the painting. Together, they brought Sahred Toy’s vision to life. And that’s how his art became part of HongDae Station’s story.