Japan is at risk of losing its rich traditions—from forestry and farming to carpentry. Young people are drawn to technology over artisanal knowledge. Kei and Feilang, the founders of Roots, reached out for help.

Over a month of hard work together, we developed business strategies that promote sustainable tourism, protect the natural landscape, and open doors for the next generation.Their very first version of their website was also created during this period. Today, their business is stronger than ever, drawing a new wave of locals to the mountains of Keihoku.