While working with Awesomic, I was asked to come up with new, quick events to help the founders meet other entrepreneurs in San Francisco. The founders had a dog—a small, cheerful thing. People in the city love their dogs, or even just being around them. So I had an idea: Pawsomic.

The name was a play on the company’s name. The idea was simple. A Sunday meetup at the park. Once a month. One to two hours. People could bring their dogs, or just themselves. We served pies—nothing fancy, just something to snack on. We spread the word through lu.ma.I manage the event remotely in Netherlands while it was running in San Francisco, USA.

The event took off. It’s still running. Sometimes the best ideas are the simplest ones.